Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
A boss wants to pay for results, an employee wants recognition for effort. If a boss recognizes effort, they will get even better results.
The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when.
It is a luxury to put our interests first. It is an honor to put the interests of others before our own.
Happy employees ensure happy customers. And happy customers ensure happy shareholders—in that order.
Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.
All organizations start with WHY, but only the great ones keep their WHY clear year after year.
To be authentic is to be at peace with your imperfections.
Don't wait for perfection before you start. Start somewhere so you can have something tangible you can work to perfect.
When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.
Work requires effort. Things we love to do feel effortless. Only do the things you love and you'll never have to work again.
To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk.
Customers will never love a company until its employees love it first.
The new is threatening to those who have mastered the old.
Good marketing offers us a view of the world. Bad marketing offers us a product to buy.