Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
The hardest part is starting. Once you get that out of the way, you'll find the rest of the journey much easier.
Risk deters those who see what they could lose. Those focused on the gain see it as a necessary part of their journey, even if the possibility of loss exists.
Poor leaders push us towards the goal. Great leaders guide us through the journey.
Being driven is not the same as being passionate. Passion is a love for the journey. Drive is a need to reach the destination.
It is better to disappoint people with the truth than to appease them with a lie.
Whether individuals or organisations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves.
If no one ever broke the rules, then we'd never advance.
I use Apple because they're easy to understand and everybody gets it.
Some would argue that you're as successful as the company you keep. Certainly there is a connection between our friends and who we are.
There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details.
I know there's a difference between being successful and feeling successful. And if you ask me if I feel successful, the honest answer is 'not yet.'
A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society.
Over 90% of people go home at the end of the day feeling unfulfilled by their work, and I won't stop working until that statistic is reversed - until over 90% of people go home and can honestly say, 'I love what I do.'
People don't buy what you do, they buy why you do it.