Simon Sinek

Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Genius is in the idea. Impact, however, comes from action!
When we help ourselves, we find moments of happiness. When we help others, we find lasting fulfillment.
Working hard for something we don't care about is called stress; working hard for somthing we love is called passion.
A team is not a group of people that work together. A team is a group of people that trust each other.
Authenticity is about imperfection. And authenticity is a very human quality. To be authentic is to be at peace with your imperfections. The great leaders are not the strongest, they are the ones who are honest about their weaknesses. The great leaders are not the smartest; they are the ones who admit how much they don't know. The great leaders can't do everything; they are the ones who look to others to help them. Great leaders don't see themselves as great; they see themselves as human.
Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.
A leader's job is not to do the work for others; it's to help others figure out how to do it themselves, to get things done and to succeed beyond what they thought possible.
Trust has two dimensions: competence and integrity. We will forgive mistakes of competence. Mistakes of integrity are harder to overcome.
Our vision is only actionable if we share it. Without sharing, it’s just a figment of our imagination.
Those in pursuit of Why are inspired to do what is right. Those in pursuit of What are driven to do what is easy.
Intelligence looks for what is known to solve problems. Creativity looks for what is unknown to discover possibilities.
Leadership is a choice. It is not a rank.
It doesn't matter how much we know, it matters how clearly others can understand what we know.
When we accept the fact that we can't do everything, we are more willing to ask for and accept help when we do anything.