Simon Sinek

Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
All these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.
The reality is that fulfillment, success and all of these good things comes from trying to help those that we care about to achieve those things. How can I help somebody I care about find the job they love? How can I help somebody I care about find happiness in their work? And when we commit to service it actually biologically and anthropologically is more likely to lead to our own success and our own happiness.
Time and energy. Those are the most valuable sacrifices leaders can make.
If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you.
I try to find, celebrate and teach leaders how to build platforms that will inspire others.
If we care about the average working American, then Wal-Mart matters. A lot.
I'd rather play in the major leagues and have some bad games than play consistently good ball in the minors.
Leadership is about making people feel safe. When someone feels heard, they feel safe.
If you care, do something. If you don't care, please stay out of the way of those who do.
And when a leader embraces their responsibility to care for people instead of caring for numbers, then people will follow, solve problems and see to it that that leader’s vision comes to life the right way, a stable way and not the expedient way.
All the perks, all the benefits and advantages you may get for the rank or position you hold, they aren’t meant for you. They are meant for the role you fill. And when you leave your role, which eventually you will, they will give the ceramic cup to the person who replaces you. Because you only ever deserved a Styrofoam cup.
People don't buy what you do; they buy what you stand for.
When we are in groups, when we are surrounded by people who believe what we believe, trust emerges and our very survival and progress goes up.
Organizations should say and do the things they ACTUALLY believe.