Simon Sinek

Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
The hardest part is starting. Once you get that out of the way, you'll find the rest of the journey much easier.
Good marketing speaks to human beings - the way human beings understand and take in information.
If you care, do something. If you don't care, please stay out of the way of those who do.
Remaining calm in times of desperation makes way for opportunity.
The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.
We should never change our minds about where we are going, but always be curious about different ways to get there.
I find, when you're an optimist, life has a funny way of looking after you.
The only way to 'find out if it will work out' is to do it.
There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.
The U.S. Constitution protects our privacy from the prying eyes of government. It does not, however, protect us from the prying eyes of companies and corporations.
It is better to disappoint people with the truth than to appease them with a lie.
Listening is active. At its most basic level, it's about focus, paying attention.
Whether individuals or organisations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves.