Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Innovation is not born from the dream, innovation is born from the struggle
The goal of life is not to have our lives mean something to ourselves. The goal of life is to have our lives mean something to others.
Greatness starts with a clear vision of the future.
Trust doesn't develop from always doing the right thing. Trust comes from taking responsibility when we do the wrong thing.
When we are selective about doing business only with those who believe in our WHY, trust emerges.
Work hard to seem infallible and others will work to find our flaws. Admit our shortcomings and others will work to help us be infallible.
True strength is the courage to admit our weaknesses.
Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
The value of experimentation is not the trying. It's the trying again after the experiment fails.
Communication is not about speaking what we think. Communication is about ensuring others hear what we mean.
Look down from as high as possible. Look ahead as far as you can see. Then decide what to do.
A good leader takes care of those in their charge. A bad leader takes charge of those in their care.
Though there are lessons that can be learned about becoming a great leader, most exist inherently in the bellies of those who lead.
Self confidence is the ability to exercise restraint in the face of disrespect and still show respect in response.