Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
The most basic human desire is to feel like you belong. Fitting in is important.
There is a difference between giving directions and giving direction.
There's nothing efficient about innovation.
TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.
Most years, if you were to ask me how much I make, the genuine answer is that I have no clue. I usually find out the answer to that question once a year, at tax time, when my accountant tells me.
Leadership is absolutely about inspiring action, but it is also about guarding against mis-action.
It's always the organizations that are resource constrained that come up with the good ideas to win.
I think most people are inherently interested in how their brain works, in what makes them tick.
Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly.
I don't enjoy eating humble pie; it never tastes good. But I do appreciate it when it happens.
When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.
All the great organizations in the world, all have a sense of why that organization does what it does.
Anyone can sell product by dropping their prices, but it does not breed loyalty.
Anyone who achieves any kind of success, however you want to define it, sometimes can't let go of it.