Simon Sinek

Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
The creatives are rarely professional and the professionals are rarely creative.
Leaders don’t complain about what’s not working. Leaders celebrate what is working and work to amplify it.
When a leader makes the choice to put the safety and lives of the people inside the organization first, to sacrifice their comforts and sacrifice the tangible results, so that the people remain and feel safe and feel like they belong, remarkable things happen.
Don't give to get. Give to inspire others to give.
Don't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound.
The only time I waste is time I spend doing something that, in my gut, I know I shouldn't. If I choose to spend time playing video games or sleeping in, then it's time well spent, because I chose to do it. I did it for a reason - to relax, to decompress or to feel good, and that was what I wanted to do.
A poor leader will tell you how many people work for them. A great leader will tell you how many people they work for.
There is a difference between running with all your heart with your eyes closed and running with all your heart with your eyes wide open.
Leaders may inspire, but only when the people decide to act does the leader's vision become a movement.
Hire people inspired to achieve something big over people who demand something big before they feel inspired.
There are two types of claims: those based on hard numbers and those based on slippery numbers.
Though we may have desires or bold goals, for whatever reason, most of us don't think we can achieve something beyond what we're qualified to achieve. Why, I ask, do we let reality interfere with our dreams?
Employees represent an opportunity to inspire not a burden to carry.
If you talk about what you believe, you will attract those who believe what you believe.