Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.
A parent does not do everything for their kid. A parent that does everything for their kid produces a kid with no self-confidence. If our parents fixed everything for us and did not allow us to do anything on our own, or intervened every single time, we would all grow up to be completely dependent. The reason we grow up to be healthy adults is because our parents played this game of giving us responsibility, disciplining us when necessary, letting us try, letting us fail.
Quality effective leaders have the confidence to trust others to try, succeed, and sometimes to fail. We very often confuse personality with leadership. In other words, leadership is not about being a nice person or not a nice person.
It is like when a player has a slump, we do not trade them, we coach them. It is the same with our employees. The best leaders come to the aid of their people, whose performance is down. Not come down harder on them.
Actions speak louder than words. All companies say they care, right? But few actually exercise that care.
The irony is that the best thing we can do is, well one option, is to quit job we don't like. You don't always have to quit, and quite frankly, option two is to try to help others solve the problem that you are struggling with.
A great leader will never sacrifice the people for the numbers.
We must all try to empathize before we criticize. Ask someone what's wrong before telling them they are wrong.
Studies show that over 80 percent of Americans do not have their dream job. If more knew how to build organizations that inspire, we could live in a world in which that statistic was the reverse - a world in which over 80 percent of people loved their jobs. People who love going to work are more productive and more creative. They go home happier and have happier families. They treat their colleagues and clients and customers better. Inspired employees make for stronger companies and stronger economies.
Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.
The trick to balance is to not make sacrificing important things become the norm.
A leader must be inspired by the people before a leader can inspire the people.
Success is when reality catches up to your imagination.
Those in pursuit of Why are inspired to do what is right. Those in pursuit of What are driven to do what is easy.