Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
I find, when you're an optimist, life has a funny way of looking after you.
The mind can be convinced, but the heart must be won.
If you want to achieve anything in this world, you have to get used to the idea that not everyone will like you.
Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.
Returning from work feeling inspired, safe, fulfilled and grateful is a natural human right to which we are all entitled and not a modern luxury that only a few lucky ones are able to find.
We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.
How can you help the human race progress?
Let us not attack those who disagree. Let us defend those who follow.
There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.
Work with people who believe what you believe.
Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.
It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.
WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?
Don't show up to prove. Show up to improve.