Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Leaders may inspire, but only when the people decide to act does the leader's vision become a movement.
Hire people inspired to achieve something big over people who demand something big before they feel inspired.
There are two types of claims: those based on hard numbers and those based on slippery numbers.
Though we may have desires or bold goals, for whatever reason, most of us don't think we can achieve something beyond what we're qualified to achieve. Why, I ask, do we let reality interfere with our dreams?
Employees represent an opportunity to inspire not a burden to carry.
If you talk about what you believe, you will attract those who believe what you believe.
Believing that your competition is stronger and better than you pushes you to better yourselves.
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
When we accept the fact that we can't do everything, we are more willing to ask for and accept help when we do anything.
Directions are instructions given to explain how. Direction is a vision offered to explain why.
Your work is your own private megaphone to tell the world what you believe.
Poor leaders push us towards the goal. Great leaders guide us through the journey.
Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.
What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.