Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Believing that your competition is stronger and better than you pushes you to better yourselves.
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
Directions are instructions given to explain how. Direction is a vision offered to explain why.
Your work is your own private megaphone to tell the world what you believe.
Poor leaders push us towards the goal. Great leaders guide us through the journey.
Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.
What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.
Complaining begets more complaints. Anger begets more anger. And optimism begets more optimism.
Changing the world takes more than everything any one person knows, but not more than we know together.
What you do simply proves what you believe.
We crave explanations for most everything, but innovation and progress happen when we allow ourselves to embrace uncertainty.
We can teach only if we are willing to learn.
If we don't give things a try, nothing will get off the ground.
What we do for others has a direct impact on how we feel about ourselves.