Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.
Good leadership is always human. It takes time and energy. It is hard work. Which is why good leadership is so special when we find it.
We last longer if we compete against ourselves for the good of others instead of competing against others for the good of ourselves.
Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.
Pure pragmatism can't imagine a bold future. Pure idealism can't get anything done. It is the delicate blend of both that drives innovation.
Reality will always prevail so why help it? Be an idealist and see what happens.
The ability for a group of people to do remarkable things hinges on how well those people can pull together as a team.
The future is only scary if we try to avoid it.
The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
The value we provide most to others is the same value we appreciate most from others.
Focus on money and we will make money. Focus on impact and we will make an impact.
Truly effective and inspiring leaders aren’t actually driven to lead people; they are driven to serve them.
A good leader shares information, even if they don't know the whole story. Without any information, people create their own, which causes fear and paranoia.
Our struggles are the short term lessons we learn to achieve long term success.