Paul Dergarabedian
Paul Dergarabedian
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Especially the younger people (who) are used to, 'I can plug in my video game and play it now,' 'I can download music and hear it now,' 'I can take my iPod with me and listen to it wherever and whenever I want.' Going to the movies requires that you're on a time frame and in a location that's dictated by someone else.
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The three newcomers kind of had a rough time in this marketplace, ... We think the audiences were fragmented and sent in a lot of different directions.
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I don't think you can fault the marketing because everyone knew the movie was coming out. But when time and bad reviews conspire against you, it's hard to make a dent in the marketplace.
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This should be a wakeup call. It's fair warning with plenty of time to fix things. If ignored, it's at the peril of the entire industry.
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There seems to be an insatiable appetite for family films but if you have too many coming out at the same time some of these movies will get hurt.
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There's a lot at stake. There always have been with these films. That being said, this (Lord of the Rings) is as much of a sure thing as you can get at the box office. It's a real important film for Time Warner, but I think it's going to deliver.
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People are pulled in so many directions. We're all trying to find enough time in the day to get our music fix, food fix, movie fix, and there's only so much time in the day or week to do that. . . . The trick is to make your entertainment option the most desirable.
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When a good movie strikes, people go to the theatres.
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The studios are hedging bets. They have a known commodity. Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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The studios are hedging bets. They have a known commodity, ... Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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The very strong marketing campaign will produce some strong numbers this weekend.
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There's sort of a box-office boom right now, which is good news heading into summer.
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There's something cinematic about sports movies, ... They're easy to pitch. You always have a winner, usually an underdog, and a loser. You don't need a lot of special effects.
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Producers can get plenty of bang for their buck with films like this.