Paul Dergarabedian
Paul Dergarabedian
entire fair fix peril plenty time warning
This should be a wakeup call. It's fair warning with plenty of time to fix things. If ignored, it's at the peril of the entire industry.
entertainment food music option people pulled time trick trying week
People are pulled in so many directions. We're all trying to find enough time in the day to get our music fix, food fix, movie fix, and there's only so much time in the day or week to do that. . . . The trick is to make your entertainment option the most desirable.
against bad coming dent fault hard knew marketing reviews time
I don't think you can fault the marketing because everyone knew the movie was coming out. But when time and bad reviews conspire against you, it's hard to make a dent in the marketplace.
audiences fragmented rough sent three time
The three newcomers kind of had a rough time in this marketplace, ... We think the audiences were fragmented and sent in a lot of different directions.
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Especially the younger people (who) are used to, 'I can plug in my video game and play it now,' 'I can download music and hear it now,' 'I can take my iPod with me and listen to it wherever and whenever I want.' Going to the movies requires that you're on a time frame and in a location that's dictated by someone else.
box sure time
There's a lot at stake. There always have been with these films. That being said, this (Lord of the Rings) is as much of a sure thing as you can get at the box office. It's a real important film for Time Warner, but I think it's going to deliver.
appetite coming family films insatiable movies seems time
There seems to be an insatiable appetite for family films but if you have too many coming out at the same time some of these movies will get hurt.
audiences comedies pulled sort
There are just too many of these adult-oriented comedies out there that audiences were sort of pulled in a lot of different directions.
delay lots reasons
There can be lots of reasons for a film's delay.
beyond films great huge mainstream mega positive production spending spread
There hasn't been a lot of positive word-of-mouth on the mainstream films this summer. Great marketing, huge production spending can probably get you a mega opening, but beyond that, it's up to the moviegoers to spread the word.
audience capture changing habits knows lessons lightning next summer tastes trying
Trying to take lessons from this summer is going to be like trying to capture lightning in a bottle, ... because it's all changing all the time. By next summer, who knows where audience habits and tastes will be?
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This was the worst weekend of the year at the box office and the slowest start to summer we've seen in years.
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To have such a strong Thanksgiving and the second-best ever business in what has overall been a down year is pretty impressive. Thank goodness for Harry Potter . It has reinvigorated a lot of people to go to the movies.
appeal audience choice perfect younger
You have to look at who's online, who's the audience for the movie. For this movie, it's a perfect choice because it will appeal to younger audiences.