Paul Dergarabedian
Paul Dergarabedian
apply audiences lose mainstream marketing rules smart
Audiences want something smart and intelligent, but the rules of marketing still apply ... if it's too esoteric, you may lose the mainstream audience,
beyond films great huge mainstream mega positive production spending spread
There hasn't been a lot of positive word-of-mouth on the mainstream films this summer. Great marketing, huge production spending can probably get you a mega opening, but beyond that, it's up to the moviegoers to spread the word.
opposed pale surprised typical weekend year
In all fairness, this was more of a typical late-October weekend, as opposed to a year ago, when 'The Grudge' surprised everyone and made this weekend look pale by comparison.
fall final heading holiday ironic positive sets somewhat strong summers tone weekend worst
It's somewhat ironic in the final weekend of one of the worst summers ever that we have a strong showing. Hopefully, this sets a positive tone heading into the fall and holiday season.
associated attention becomes bigger brings delay higher major movement perceived potential problems profile
The bigger the star, the higher profile anything associated with that movie becomes. Because they have major actors in them, any movement or delay becomes exaggerated. It brings attention to any potential or perceived problems the movie may have.
wound
Nothing salves the wound of controversy like money.
august box fairly weekend
It was a fairly unremarkable weekend at the box office. August usually is a slowdown month.
last night
It's night and day from where we were last year.
audiences fall finding offer saying season starting studios terrific
The fall season is starting in a terrific fashion. I'm cautiously saying that we're back on track. Audiences are just finding that the studios have a lot to offer right now.
fall fashion season starting terrific
The fall season is starting in a terrific fashion.
definitely weekend
Not every weekend can be a blockbuster. This weekend definitely was not.
believe felt hopefully last opposed people seeing
I still believe that the summer's about seeing the big blockbusters on the big screen, and hopefully people will feel that way this year, as opposed to how they felt last year, which was pretty disgruntled.
moral positive pull victory year
It's a moral and psychological victory for Hollywood. It won't pull us completely out of the slump, but we'll end the year on a very positive note.
amazing chance nobody
It's an amazing run. Nobody ever thought this would have a chance of challenging 'Fahrenheit.