Paul Dergarabedian
Paul Dergarabedian
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But I think this is a movie that's going to perform well this weekend and be in this for the long term, because it's a really good movie, and that will hold it in good stead and generate great audience reaction. So this is just the beginning for this film.
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But ultimately, they have to go to that movie and have a great experience. If they don't, they're going to be less likely to go back.
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If you can't get audiences in there for movies, maybe this will help. It's great for using downtime if people like the concept.
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There hasn't been a lot of positive word-of-mouth on the mainstream films this summer. Great marketing, huge production spending can probably get you a mega opening, but beyond that, it's up to the moviegoers to spread the word.
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You look at the fact that DVD sales are down and it tells you again that it's product-driven, ... Because why would somebody want to buy a DVD of a movie they didn't want to see in the first place? You still need to have great movies at the beginning of the pipeline and that feeds everything else.
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It had a huge impact. It was really a film that everyone became instantly fascinated by and it emboldened filmmakers and studios to believe that if you had the right concept and a great marketing campaign, it did not matter what the budget of the movie was.
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Great marketing; a perfect family film; perfect timing with no competition for a family film.
opposed pale surprised typical weekend year
In all fairness, this was more of a typical late-October weekend, as opposed to a year ago, when 'The Grudge' surprised everyone and made this weekend look pale by comparison.
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It's somewhat ironic in the final weekend of one of the worst summers ever that we have a strong showing. Hopefully, this sets a positive tone heading into the fall and holiday season.
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The bigger the star, the higher profile anything associated with that movie becomes. Because they have major actors in them, any movement or delay becomes exaggerated. It brings attention to any potential or perceived problems the movie may have.
wound
Nothing salves the wound of controversy like money.
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It was a fairly unremarkable weekend at the box office. August usually is a slowdown month.
last night
It's night and day from where we were last year.
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The fall season is starting in a terrific fashion. I'm cautiously saying that we're back on track. Audiences are just finding that the studios have a lot to offer right now.