Paul Dergarabedian
Paul Dergarabedian
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I think people need a really strong reason to go to the movies and to pay the 10 bucks per person and to go out of the house and take that leap of faith, and 'March of the Penguins' certainly was unique and made it worthwhile to go out to the movie theater.
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The pressure is on, ... This holiday season is being held to a high standard in terms of quality, because we always need that quality, and in terms of the box office.
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I don't think you can fault the marketing because everyone knew the movie was coming out. But when time and bad reviews conspire against you, it's hard to make a dent in the marketplace.
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Love and loss are two emotions that everyone can relate to, and that's why these movies really pull at our heartstrings.
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Last year was a tough year anyway, and this puts a fine point on it.
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Moviegoers have so many more options today that the movie-going experience has to be better than ever. It's no longer just about the movie -- it's more about the total experience.
No one had any idea it would do this kind of business.
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Lucas is in a unique position himself to create these rules and enforce them. He paid for the entire film himself, and he and Fox are just trying to maintain absolute control over the film.
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To have such a strong Thanksgiving and the second-best ever business in what has overall been a down year is pretty impressive. Thank goodness for Harry Potter . It has reinvigorated a lot of people to go to the movies.
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You have to look at who's online, who's the audience for the movie. For this movie, it's a perfect choice because it will appeal to younger audiences.
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What didn't go wrong? That's the question. This was a summer that really could be characterized as under a cloud from the beginning. Usually, the first weekend in May, you have a big film that kind of kicks off the summer. It didn't happen that way this time, and that was sort of an indicator of things to come.
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This should be a wakeup call. It's fair warning with plenty of time to fix things. If ignored, it's at the peril of the entire industry.
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There are just too many of these adult-oriented comedies out there that audiences were sort of pulled in a lot of different directions.
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With the box office dwindling, all this is seen as another nail in the coffin. Theater owners are afraid once you start releasing films this way (simultaneously in other formats), all movies could go this way. That would put their business in jeopardy.