Paul Dergarabedian
Paul Dergarabedian
builds critical fuss mouth people word
This is a film that builds through word of mouth and critical acclaim. People want to see what all the fuss is about.
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People are very selective right now about how they are choosing to spend their discretionary income.
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The movies didn't inspire people as much as they did last year. People are being more careful about how they spend their discretionary income with gas at $3 a gallon.
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A couple of years ago it was 'sequel, sequel, sequel,' ... I think Hollywood is erring on the side of caution by thinking that a concept that has proven to be successful can be a way to hedge its bets and take out some of the risk.
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as each group grows, each group ages with their stars. Without a doubt, an aging population will provide more opportunities for older actresses.
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Audiences want something smart and intelligent, but the rules of marketing still apply ... if it's too esoteric, you may lose the mainstream audience,
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Audiences today are kind of jaded. The younger audience, teenagers, are looking for edgy comedy. People love animals, but that doesn't guarantee they're going to line up around the block to see a movie about animals.
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Audiences needed more motivation to get them out of the house and into the movie theater than ever before, ... They either had to feel it was an event like a 'Star Wars' movie, something unique like a 'March of the Penguins' or something sufficiently raunchy that would be more fun to see in a movie theater, like 'The 40-Year-Old Virgin' or 'Wedding Crashers.'
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Audiences are so desperate to find a film they like, they're just hanging on to the same movies.
audiences mood obviously
Audiences are obviously in the mood for some light-hearted films.
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Audiences are evidently paying attention to critical raves and really showing up in big numbers for these independent movies that have been very well-reviewed and kind of get a must-see vibe going for them.
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November and December are pound-for-pound just as important as the summer, ... You see about 20 percent of the gross for the year in about seven or eight weeks. And this year looks to me to be a strong finish to a year that has really had its ups and downs.
definitely weekend
Definitely not a weekend we'd want to see repeated.
audiences cause control goes machine marketing movies posters suddenly trailer wind
Anything that goes out of control with the marketing machine of a movie can cause a problem. The way audiences often get wind of it is when there's a trailer or posters in theaters, and suddenly the movies are gone.