Paul Dergarabedian
Paul Dergarabedian
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Sometimes there are movies that are very popular but not popular at all with critics. There are certain movies that are of a genre that rarely get good reviews, so the studios figure why get them out there and get that negative buzz going.
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You see this type of buzz for movies like 'Star Wars,' 'Lord of the Rings,' typical big blockbusters. But for a film that's a very high concept horror film with a solid cast, it's unusual.
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This is the first year under $9 billion since 2001 and the biggest gross percentage drop since 1985.
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The studios are hedging bets. They have a known commodity. Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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The studios are hedging bets. They have a known commodity, ... Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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The three newcomers kind of had a rough time in this marketplace, ... We think the audiences were fragmented and sent in a lot of different directions.
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The Super Bowl is one of those television events like the Academy Awards that really dominates and monopolizes the audience.
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The summer slump really put us into a shortfall. It's heartening that there were four up weekends in a row, and that we have some big films in the pipeline.
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The summer slump really put us into a shortfall, ... It's heartening that there were four up weekends in a row, and that we have some big films in the pipeline.
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The themes Tyler Perry presents resonate very strongly with the black community. It reminds me of 'My Big Fat Greek Wedding.' It has elements of comedy and drama and community that just definitely works.
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Producers can get plenty of bang for their buck with films like this.
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Moviegoers have so many more options today that the movie-going experience has to be better than ever. It's no longer just about the movie -- it's more about the total experience.
No one had any idea it would do this kind of business.
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Lucas is in a unique position himself to create these rules and enforce them. He paid for the entire film himself, and he and Fox are just trying to maintain absolute control over the film.