Paul Dergarabedian
Paul Dergarabedian
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There seems to be an insatiable appetite for family films but if you have too many coming out at the same time some of these movies will get hurt.
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There seems to be a new benchmark in terms of what we call a blockbuster, ... This year, by the end of the year, we'll wind up with about 17 films over $100 million. But the key to this year's success is that we have five films that have gone beyond $200 million. That's never happened before.
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You see this type of buzz for movies like 'Star Wars,' 'Lord of the Rings,' typical big blockbusters. But for a film that's a very high concept horror film with a solid cast, it's unusual.
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You don't want a repeat of what happened last year. It's still early in the year to call it, but every weekend it's down is chipping away at the advantage we had early on this year.
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There were lines around the block for the latest book, The Half-Blood Prince. I expect no different for this Harry Potter movie.
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There's a lot at stake. There always have been with these films. That being said, this (Lord of the Rings) is as much of a sure thing as you can get at the box office. It's a real important film for Time Warner, but I think it's going to deliver.
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This is the perfect test to gauge the faith-based audience. You can't underestimate this market. The usual rules don't apply (to churchgoing audiences) because they can rally a crowd quickly.
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Anything that goes out of control with the marketing machine of a movie can cause a problem. The way audiences often get wind of it is when there's a trailer or posters in theaters, and suddenly the movies are gone.
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as each group grows, each group ages with their stars. Without a doubt, an aging population will provide more opportunities for older actresses.
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Audiences want something smart and intelligent, but the rules of marketing still apply ... if it's too esoteric, you may lose the mainstream audience,
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Audiences today are kind of jaded. The younger audience, teenagers, are looking for edgy comedy. People love animals, but that doesn't guarantee they're going to line up around the block to see a movie about animals.
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Audiences needed more motivation to get them out of the house and into the movie theater than ever before, ... They either had to feel it was an event like a 'Star Wars' movie, something unique like a 'March of the Penguins' or something sufficiently raunchy that would be more fun to see in a movie theater, like 'The 40-Year-Old Virgin' or 'Wedding Crashers.'
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Audiences are so desperate to find a film they like, they're just hanging on to the same movies.
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Audiences are obviously in the mood for some light-hearted films.