Paul Dergarabedian
Paul Dergarabedian
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The Potter franchise is just irresistible to moviegoers. The combination of the Potter books and the love audiences have for the movies conspired a big opening weekend.
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We're getting to the point where people only want to go out to see movies that are as big as the screen. They want to see 'event movies' like 'Kong.' The rest they'll wait for.
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We're going to need some huge performances by these movies, or this will be the third down year in a row. One or two movies is not enough; moviegoers need to be excited about going back to the theaters.
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But if it's a really fine film, it won't be a detriment to its success.
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But I think this is a movie that's going to perform well this weekend and be in this for the long term, because it's a really good movie, and that will hold it in good stead and generate great audience reaction. So this is just the beginning for this film.
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In the past, movies like 'Bachelor Party' would come and go, and 'American Pie' did well, but right now a huge part of it is this group of very talented actors,
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By programming two films that aren't chasing the same audience, you can really build a pretty good weekend for two movies at the same time.
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But ultimately, they have to go to that movie and have a great experience. If they don't, they're going to be less likely to go back.
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Home entertainment, video-gaming, downloading music, surfing the Internet you name it. But are we at a tipping point in terms of people's habits? That remains to be seen.
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If you can't get audiences in there for movies, maybe this will help. It's great for using downtime if people like the concept.
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Horror is one of those genres that have a seemingly inexhaustible supply of audience. And this year there has been a preponderance of ones that have done well.
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Generally speaking, you're looking at a 10-year commitment from an actor, and for their career to almost forever be associated with this role.
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There can be lots of reasons for a film's delay.
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There hasn't been a lot of positive word-of-mouth on the mainstream films this summer. Great marketing, huge production spending can probably get you a mega opening, but beyond that, it's up to the moviegoers to spread the word.