Paul Dergarabedian
Paul Dergarabedian
audiences fragmented rough sent three time
The three newcomers kind of had a rough time in this marketplace, ... We think the audiences were fragmented and sent in a lot of different directions.
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You have to look at who's online, who's the audience for the movie. For this movie, it's a perfect choice because it will appeal to younger audiences.
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There are just too many of these adult-oriented comedies out there that audiences were sort of pulled in a lot of different directions.
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Trying to take lessons from this summer is going to be like trying to capture lightning in a bottle, ... because it's all changing all the time. By next summer, who knows where audience habits and tastes will be?
audiences battling tougher
It's a tug-of-war now, ... battling for audiences that are tougher and tougher to get.
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The Potter franchise is just irresistible to moviegoers. The combination of the Potter books and the love audiences have for the movies conspired a big opening weekend.
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Anything that goes out of control with the marketing machine of a movie can cause a problem. The way audiences often get wind of it is when there's a trailer or posters in theaters, and suddenly the movies are gone.
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Audiences want something smart and intelligent, but the rules of marketing still apply ... if it's too esoteric, you may lose the mainstream audience,
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Audiences today are kind of jaded. The younger audience, teenagers, are looking for edgy comedy. People love animals, but that doesn't guarantee they're going to line up around the block to see a movie about animals.
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Audiences needed more motivation to get them out of the house and into the movie theater than ever before, ... They either had to feel it was an event like a 'Star Wars' movie, something unique like a 'March of the Penguins' or something sufficiently raunchy that would be more fun to see in a movie theater, like 'The 40-Year-Old Virgin' or 'Wedding Crashers.'
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Audiences are so desperate to find a film they like, they're just hanging on to the same movies.
audiences mood obviously
Audiences are obviously in the mood for some light-hearted films.
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Audiences are evidently paying attention to critical raves and really showing up in big numbers for these independent movies that have been very well-reviewed and kind of get a must-see vibe going for them.
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The way that younger audiences are consuming their entertainment is totally changing. There have to be innovative ideas brought to bear.