Paul Dergarabedian
Paul Dergarabedian
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There hasn't been a lot of positive word-of-mouth on the mainstream films this summer. Great marketing, huge production spending can probably get you a mega opening, but beyond that, it's up to the moviegoers to spread the word.
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There seems to be a new benchmark in terms of what we call a blockbuster, ... This year, by the end of the year, we'll wind up with about 17 films over $100 million. But the key to this year's success is that we have five films that have gone beyond $200 million. That's never happened before.
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When a good movie strikes, people go to the theatres.
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The studios are hedging bets. They have a known commodity. Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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The studios are hedging bets. They have a known commodity, ... Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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The very strong marketing campaign will produce some strong numbers this weekend.
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Especially the younger people (who) are used to, 'I can plug in my video game and play it now,' 'I can download music and hear it now,' 'I can take my iPod with me and listen to it wherever and whenever I want.' Going to the movies requires that you're on a time frame and in a location that's dictated by someone else.
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There's sort of a box-office boom right now, which is good news heading into summer.
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There's something cinematic about sports movies, ... They're easy to pitch. You always have a winner, usually an underdog, and a loser. You don't need a lot of special effects.
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Producers can get plenty of bang for their buck with films like this.
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People are very selective right now about how they are choosing to spend their discretionary income.
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The three newcomers kind of had a rough time in this marketplace, ... We think the audiences were fragmented and sent in a lot of different directions.
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The Super Bowl is one of those television events like the Academy Awards that really dominates and monopolizes the audience.
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The summer slump really put us into a shortfall. It's heartening that there were four up weekends in a row, and that we have some big films in the pipeline.