Paul Dergarabedian
Paul Dergarabedian
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The track record of horror films tells you maybe Hollywood should just release horror movies to be successful. I can't think of a more consistently performing genre at the box office.
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Family films and horror films are the most consistently performing genres at the box office, and there really is a lot of choice out there for both right now.
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I think we're being blinded by the blockbusters. Sports movies have been pretty consistent. It's not a hotbed of $100 million films, but it's a solid performing genre.
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Harry Potter' is clearly dominating the business. It's the movie that everybody hoped it would be. The box-office performance is living up to, and maybe at this point, exceeding expectations.
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But I think this is a movie that's going to perform well this weekend and be in this for the long term, because it's a really good movie, and that will hold it in good stead and generate great audience reaction. So this is just the beginning for this film.
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When a good movie strikes, people go to the theatres.
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The studios are hedging bets. They have a known commodity. Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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The studios are hedging bets. They have a known commodity, ... Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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The very strong marketing campaign will produce some strong numbers this weekend.
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Especially the younger people (who) are used to, 'I can plug in my video game and play it now,' 'I can download music and hear it now,' 'I can take my iPod with me and listen to it wherever and whenever I want.' Going to the movies requires that you're on a time frame and in a location that's dictated by someone else.
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There's sort of a box-office boom right now, which is good news heading into summer.
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There's something cinematic about sports movies, ... They're easy to pitch. You always have a winner, usually an underdog, and a loser. You don't need a lot of special effects.
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Producers can get plenty of bang for their buck with films like this.
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People are very selective right now about how they are choosing to spend their discretionary income.