David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
interesting want ifs
If you want to be interesting, be interested.
campaigns interest knows
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
clever target-audience interesting
Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.
selfish advertising interest
Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.
people buying interest
You cannot bore people into buying your product - you can only interest them in buying it.
faults worst interest
The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
buy people persuade rules seems trying
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
among charge ferment president sure vice
Make sure you have a Vice President in charge of Revolution, to engender ferment among your more conventional colleagues.
business needs looks
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
enemy merit disability
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
men thinking ideas
The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.
might advertising march
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
abstract-painting advertising reader
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
advertising
When you have nothing to say, sing it.