David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
men thinking ideas
The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.
writing thinking people
People who think well, write well
thinking two giving
Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images
thinking later-in-life senile
Develop your eccentricities early, and no one will think you're going senile later in life
thinking emotion advertising
Consumers don't think how they feel. They don't say what they think and they don't do what they say.
thinking blood agency
The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood
business thinking honest
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
business writing thinking
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
thinking people way
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
work writing thinking
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
humor creativity thinking
The best ideas come as jokes. Make your thinking as funny as possible.
buy people persuade rules seems trying
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
among charge ferment president sure vice
Make sure you have a Vice President in charge of Revolution, to engender ferment among your more conventional colleagues.
business needs looks
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.