David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
humor creativity thinking
The best ideas come as jokes. Make your thinking as funny as possible.
simple ideas bigs
Big ideas are usually simple ideas.
writing sixteen headlines
I never write fewer than sixteen headlines for a single advertisement.
faults worst interest
The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
advertising irritating brands
Nobody has ever built a brand by imitating somebody else's advertising.
dog fun laughter
When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom.
inspirational business people
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
alarms sound advertising
Sound an alarm! Advertising, not deals, builds brands.
art mistake opportunity
It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.
men pay ifs
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
advertising candidates category television totally
There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.
absolute college education maintained mass nobody
Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.
bigger company hire people shall smaller
If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants.
american-businessman company people shall smaller
If each of us hires people smaller than we are, we shall become a company of dwarfs.