David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
leadership creativity creative
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
brands products
Within every brand is a product, but not every product is a brand.
believe rebel talent
Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
giving wife adjectives
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
copywriting headlines sells
It follows that unless your headline sells your product, you have wasted 90 percent of your money...
business testing-yourself advertising
Never stop testing, and your advertising will never stop improving.
business top-management service-culture
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
inspirational business creativity
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
pain real struggle
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. People love to read stories. They like to know you as a real person who has your struggle, pain, success and failure, etc. One well-known example is Jared Fogle's weight loss story which made millions of dollars for Subway. Start to collect your stories from today and use them in your ad campaigns.
successful night weekend
Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.
should-have hobbies advertising
The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising
business organization important
What you say in advertising is more important than how you say it.
dog creativity bark
Don't hire a dog, then bark yourself
people clients honest
We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above all, honest with consumers.