David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
business needs looks
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
business lying writing
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
business advertising instinct
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
business writing mean
If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.
jobs business taken
It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.
business lying agency
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
business mergers said
I always said that mega-mergers were for megalomaniacs.
business doe advertising
Advertising reflects the mores of society, but it does not influence them.
ideas advertising-business bigs
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
business people enemy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
business insightful marketing
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
business marketing advertising
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
business believe marketing
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
evil marketing advertising-business
Advertising is only evil when it advertises evil things.