David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
soul church empty
You can't save souls in an empty church.
ignorance discipline anarchy
I prefer the discipline of knowledge to the anarchy of ignorance.
people manners treats
I admire people with gentle manners who treat other people as human beings.
people trying use
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
campaigns interest knows
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
ideas obsolete headlines
I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.
half other-half reputation
One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.
looks found reader
It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
clever target-audience interesting
Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.
promise suffering relief
Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
strong character leader
The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
benefits copywriting consumers
Consumers do not buy products. They buy product benefits.
cute believe people
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
made impression
No sale, no commission. No commission, no eat. That made an impression on me.