David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
might advertising march
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
abstract-painting advertising reader
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
advertising
When you have nothing to say, sing it.
ninety-nine advertising percent
Ninety-nine percent of advertising doesn't sell much of anything.
beer people advertising
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
business advertising instinct
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
writing college advertising
Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.
wife agents advertising
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
business doe advertising
Advertising reflects the mores of society, but it does not influence them.
advertising apprenticeship should
Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response
selfish advertising interest
Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.
advertising should decided
Positioning should be decided before the advertising is created
ideas advertising-business bigs
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
crafts students advertising
I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.