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advertising campaign portion smaller total
We should remember the campaign advertising will be only a smaller portion of the President's total exposure. Robert Teeter
advertising although best commercial embracing filmmaker innovative intended money requires time work
I never intended to become a commercial filmmaker in the first place. What I do requires time and experimentation. Commercial work is often not the best way to get the most innovative work, because it's about money and marketing. Although advertising is now embracing non-commercial people. Marco Brambilla
advertising brands cautious control luxury money retailers specific spend
Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are comfortable with that, they have more control over that situation. Those brands want to keep up a specific image, so they've been cautious about advertising online. Heather Dougherty
advertising design measure together work
Let's work together to design and measure new advertising strategies.
advertising bar companies growth low market media overall
Low single-digit growth in the overall advertising market will be the bar for all media companies to try and get over.
advertising approach cautious fallout knew people risky
Look, we knew there was going to be a fallout because advertisers take a cautious approach to risky shows. We've been through it before. Our competitors have been through it. If the show performs, we find that people get comfortable and advertisers come back.
advertising attractive bring companies deep either expertise media online opportunity perfect portals sidelines sites stayed
Many media companies have already either stayed too long on the sidelines or bungled their online efforts. Portals give them the perfect opportunity to play catch-up. These sites bring programming expertise to the table, while big media companies bring off-line promotions, advertising relationships, attractive content, and deep pockets.
advertising editorial engaged material newspaper people
Many people use the newspaper but don't read it. A lot of people are as engaged with the advertising material as they are with the editorial content.
advertising appear based choice cognitive consumers domain engaging entertain far impact influence information media retailers seems shop television tv
Many retailers use their television advertising to entertain consumers as a way of engaging them but it doesn't appear that it is translating into influence to shop as far as shoppers are concerned. Based on the consumer's choice of media of influence, it seems that consumers want information and direction. Engaging commercials on TV appear not to have impact on the cognitive domain called purchasing.