Famous Quotes & Sayings

Robert Teeter

We should remember the campaign advertising will be only a smaller portion of the President's total exposure.

Marco Brambilla

I never intended to become a commercial filmmaker in the first place. What I do requires time and experimentation. Commercial work is often not the best way to get the most innovative work, because it's about money and marketing. Although advertising is now embracing non-commercial people.

Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are comfortable with that, they have more control over that situation. Those brands want to keep up a specific image, so they've been cautious about advertising online.

Let's work together to design and measure new advertising strategies.

Low single-digit growth in the overall advertising market will be the bar for all media companies to try and get over.

Look, we knew there was going to be a fallout because advertisers take a cautious approach to risky shows. We've been through it before. Our competitors have been through it. If the show performs, we find that people get comfortable and advertisers come back.

Many media companies have already either stayed too long on the sidelines or bungled their online efforts. Portals give them the perfect opportunity to play catch-up. These sites bring programming expertise to the table, while big media companies bring off-line promotions, advertising relationships, attractive content, and deep pockets.

Many people use the newspaper but don't read it. A lot of people are as engaged with the advertising material as they are with the editorial content.

Many retailers use their television advertising to entertain consumers as a way of engaging them but it doesn't appear that it is translating into influence to shop as far as shoppers are concerned. Based on the consumer's choice of media of influence, it seems that consumers want information and direction. Engaging commercials on TV appear not to have impact on the cognitive domain called purchasing.

Scott's contributions to America's newspapers go far beyond leading the advertising and research teams in San Diego.

Search engines are dependent on income from advertising, and for this you need partners and marketing agencies. They are in Dubai. On the other side, the Arabic user market is in Saudi Arabia.

Ray Ozzie

Seamlessness is key to the live strategy. There's a significant opportunity for revenue growth through advertising as it pertains to software as a service.

Ray Ozzie

Seamlessness is key to the live strategy, ... There's a significant opportunity for revenue growth through advertising as it pertains to software as a service.

Sending e-mail helps to cut down the cost of First Friday, things like advertising and flyers. We're looking at $500 to 600 per month.

Sentiment on search has been neutral to negative this quarter. This is a data point that supports the strength in online advertising for the long-term,

Michael Baker

Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off. There are already more mobile phones in use worldwide than televisions and computers put together.

Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.

Much like any other advertising medium, a trade show lets people know who you are and what you do.

Networks may be putting the shows on later in the evening, but they are advertising those programs throughout the day.

One of things we told him is he couldn't have costumed people as a form of advertising. He has the people out there specifically for advertising purposes.

Christie Hefner

One is more and more consumers are getting information and entertainment online and the other is more and more advertising dollars are going online.

One in five people are being impacted by all these advertising lawyers on television, telling Americans it's not a problem.

Michael Young

Obviously, we're interested in getting the highest ratings we can - that's a primary goal along with making sure our advertisers are successful. But we didn't make these changes because of the shows on the air. We made the changes because of the shows we want to put on the air.

Online advertising will serve as a catalyst for change in the traditional ad business. Media integration and the inevitable erosion of traditional markets will be more important than the effects of online ad dollar growth.

Ross Levinsohn

My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and in compression times, advertisers tend to flock to safe names and sites that have real traction.

My dream was to have my own advertising agency by the time I was 30, and that was before I got into movies.

More companies want an association with you. There are more advertising opportunities.

More and more marketers are on a quest to prove that marketing is more than advertising. Senior management has often grown up with traditional communications and has to be shown the value of promotion and integrated marketing.

More than half were no longer advertising the sale of these records.

Most advertising ROI models only represent a scorecard of the past. We have developed a methodology and software that can be a planning tool, a communications tool, an intervention tool, and a predictive tool to help marketers' better effect the ROI of their campaigns.

Erin Hunter

Now that the advertising dollars are going up, the tools that allow people to use that kind of information are getting that much better.

George Lois

When I lecture kids, I say, 'You've got to be ambitious by the advertising - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.'' They look at me like I'm nuts, but that's what you can do.

Growth in specialty advertising was a little lower than expected but subscriber revenue growth outperformed expectations and overall specialty revenue growth for the first quarter was in line.