Famous Quotes & Sayings

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Advertising is totally unnecessary. Unless you hope to make money.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Lynda Resnick

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.

Leslie Moonves

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

There are more mainstream advertisers going on-line that ever before. On top of that, you've got a bunch of on-line store fronts up this fourth quarter that you didn't have a year ago.

Casino guests who are willing to risk their own personal reputation and spread positive word-of-mouth advertising about a casino are guest advocates and the degree to which a property has advocates is a highly reliable predictor of future growth.

Certainly it was good news on fourth-quarter sales, but it looks like they bought these sales with huge advertising and promotional spend.

Leslie Moonves

CBS is the largest out-of-home advertising company in the U.S.

Cell phone-based marketing could be the silver bullet we've been looking for in advertising for a long time.

Because of the dramatic shift in job advertising market share from newspapers to the Internet, the help-wanted index has lost much of its luster.

My dream was to have my own advertising agency by the time I was 30, and that was before I got into movies.

More companies want an association with you. There are more advertising opportunities.

More and more marketers are on a quest to prove that marketing is more than advertising. Senior management has often grown up with traditional communications and has to be shown the value of promotion and integrated marketing.

More than half were no longer advertising the sale of these records.

Most advertising ROI models only represent a scorecard of the past. We have developed a methodology and software that can be a planning tool, a communications tool, an intervention tool, and a predictive tool to help marketers' better effect the ROI of their campaigns.

Erin Hunter

Now that the advertising dollars are going up, the tools that allow people to use that kind of information are getting that much better.

Fragmentation means more and more shows get lower and lower ratings. Events like the Super Bowl are arguably the only places advertisers can reach everyone in the U.S. at one time.

From a budget standpoint, we had allocated more this year into nontraditional advertising streams, organic searches. We are really putting time online in pulling up Capitals searches and targeting those people. If somebody is doing a search in Washington, D.C., and they type in 'Chinatown,' 'MCI Center,' 'things to do in Washington,' they are going to get Caps advertisements.

If a student wants to help with advertising but doesn't want to work on budget, they will be able to work on what it is they care about.

If advertising had a little more respect for the public, the public would have a lot more respect for advertising.

I have submitted a proposal regarding this issue to the ongoing CPPCC session, calling for an early amendment to the existing advertising law.

Jonathan Hickman

I have an architecture degree; that's what my college degree is in. And that sucked. I started doing Web and CD-ROM development really early on, and then that grew into being an art director and doing advertising work.

I have a very low advertising budget. We have been the featured new product in three different magazines. After an article ran in Farm Show magazine, we received calls from all around the world and sold about 10 to 15 products from one free article. That's cheap advertising!

Growth in specialty advertising was a little lower than expected but subscriber revenue growth outperformed expectations and overall specialty revenue growth for the first quarter was in line.

I don't know that's it's maybe as well known now as it was in past years, but it really has passed into folk culture. The truth is that Rock City's advertising has overshadowed Rock City itself.

I am impatient to see the explosion of competing new ways music will be sold online. Competition between fixed-price sales, subscription services and prepaid cards will animate marketing and advertising to drive more and more people to legal music sites.

We've seen $4.1 billion in online advertising through June 30. Last year at this point, we saw $1.7 billion. When you're looking at a U.S. advertising market in the high $200 billion to $300 billion range, Internet advertising is a small part of the overall market, but it's continuing to grow.

We have asked that Ford repudiate its relationship with this extremist group, reinstate its advertising of Jaguar and Land Rover and continue investing in organizations working for equality.