Famous Quotes & Sayings

Leo Burnett

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

Advertising is speech. It's regulated because it's often effective speech.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Advertising is totally unnecessary. Unless you hope to make money.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Lynda Resnick

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.

We've seen $4.1 billion in online advertising through June 30. Last year at this point, we saw $1.7 billion. When you're looking at a U.S. advertising market in the high $200 billion to $300 billion range, Internet advertising is a small part of the overall market, but it's continuing to grow.

We have asked that Ford repudiate its relationship with this extremist group, reinstate its advertising of Jaguar and Land Rover and continue investing in organizations working for equality.

We have hit the bottom of the advertising slump and are seeing a slow recovery, ... Things are not getting worse, and they are getting progressively better.

Julie Miller

This program was never designed to be free advertising or a way to cheaply attract customers. The question for every company became, 'Is that kind of free-to-everyone approach a sustainable model for the Free File Alliance?' The answer, I think, would be no.

This program was far more than just an advertising campaign. It was an integral part of the thought process within that town about how to maximize their economics from a regional basis, as well as how to help their air quality there within their city.

Martin Sorrell

There are very few events that have significant reach anymore. That's the paradox of Super Bowl advertising -- why does a 30-second spot cost $2.5 million? There is a pool of money which has remained pretty much the same that is willing to bid for those programs.

There are thousands of unemployed Americans with the skills, drive and creativity needed to thrive in the current marketplace. Yet too many cannot find jobs because companies are turning to H-1B workers as a first choice, before even advertising open positions to American workers.

Brendan Behan

There is no such thing as bad publicity except your own obituary.

Leslie Moonves

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

There are more mainstream advertisers going on-line that ever before. On top of that, you've got a bunch of on-line store fronts up this fourth quarter that you didn't have a year ago.

Steve Lawrence

We ran out of money. We didn't have enough support from the business community. There wasn't enough advertising support.

We're an ad-supported network unlike a pay channel. We have certain rules for advertising.

Yahoo! is embarking on a major transformation. The company must now prove that online advertising is cost effective and integral to the marketing mix of traditional advertisers.

Terry Semel

Yahoo had another strong performance this quarter. Our overall advertising business saw solid growth and our user numbers continued to climb.

We have received countless inquiries about our paid search solutions from small to mid-size advertisers. Express is in response to that demand, providing a sophisticated, yet very easy-to-use, tool for advertisers to manage the complexity of the search engines and optimize their campaigns.

We have reduced our inventory capacity approximately 20%, and thus we have to continue to focus on increasing our yield per minute. We are building a new 30-second marketplace, which continues to move forward, albeit more slowly than we would hope. We are also hoping for a more robust radio and advertising environment that has not materialized yet.

The potential for local search and local advertising comes into play.

The posters are nothing more than advertising, and advertising relies on the popular culture. In this case, it was guns, women, wild clothing, crazy fashion, crazy hair.

The online advertising market still seems to be struggling. It's difficult to look at that and see substantial near-term growth.

Henry Blodget

The online advertising market appears to be stabilizing, but we believe it will continue to remain challenging for the foreseeable future.

The online advertising market is growing at such a rapid pace and we want to participate in some of that. This isn't a winner-take-all proposition.