Famous Quotes & Sayings

Ross Levinsohn

My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and in compression times, advertisers tend to flock to safe names and sites that have real traction.

My dream was to have my own advertising agency by the time I was 30, and that was before I got into movies.

More companies want an association with you. There are more advertising opportunities.

More and more marketers are on a quest to prove that marketing is more than advertising. Senior management has often grown up with traditional communications and has to be shown the value of promotion and integrated marketing.

More than half were no longer advertising the sale of these records.

Most advertising ROI models only represent a scorecard of the past. We have developed a methodology and software that can be a planning tool, a communications tool, an intervention tool, and a predictive tool to help marketers' better effect the ROI of their campaigns.

Erin Hunter

Now that the advertising dollars are going up, the tools that allow people to use that kind of information are getting that much better.

John Battelle

When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top.

(W)hen there's more engaged users, more advertisers want to be in front of them,

Karen Hesse

I have earned wages as a waitress, a nanny, a librarian, a personnel officer, an agricultural laborer, an advertising secretary, a typesetter, a proofreader, a mental-health-care provider, a substitute teacher, and a book reviewer. In and around the edges of all those jobs I have written poems, stories, and books, books, books.

Kurt Eichenwald

As late as 2007, Facebook was still trying to figure out what it wanted to be when it grew up. An advertising space seemed to be the obvious answer, but how that would tap into the massive value of the personal data uploaded to the company every day remained a puzzle.

John Wanamaker

I know half the money I spend on advertising is wasted, but I can never find out which half.

John Wanamaker

Half the money I spend on advertising is wasted; the trouble is, I don't know which half.

Steve Smith

Since we've been advertising, we've grown from a virtually unknown to the most recognized car rental company.

Since only three percent of online shoppers begin their process at a dealership website, Search Engine Marketing is among the most efficient and effective ways for dealerships to build traffic for their website. However, it is also among the most complex forms of advertising to manage, with vastly different results in terms of cost and traffic volume. We are excited to offer dealers this new service which will give them the power of our bid management software and search expertise, in order to drive the best results at the lowest cost.

Michael Baker

Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off. There are already more mobile phones in use worldwide than televisions and computers put together.

Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.

We have asked that Ford repudiate its relationship with this extremist group, reinstate its advertising of Jaguar and Land Rover and continue investing in organizations working for equality.

We have hit the bottom of the advertising slump and are seeing a slow recovery, ... Things are not getting worse, and they are getting progressively better.

Julie Miller

This program was never designed to be free advertising or a way to cheaply attract customers. The question for every company became, 'Is that kind of free-to-everyone approach a sustainable model for the Free File Alliance?' The answer, I think, would be no.

This program was far more than just an advertising campaign. It was an integral part of the thought process within that town about how to maximize their economics from a regional basis, as well as how to help their air quality there within their city.

Martin Sorrell

There are very few events that have significant reach anymore. That's the paradox of Super Bowl advertising -- why does a 30-second spot cost $2.5 million? There is a pool of money which has remained pretty much the same that is willing to bid for those programs.

There are thousands of unemployed Americans with the skills, drive and creativity needed to thrive in the current marketplace. Yet too many cannot find jobs because companies are turning to H-1B workers as a first choice, before even advertising open positions to American workers.

Let's work together to design and measure new advertising strategies.

Low single-digit growth in the overall advertising market will be the bar for all media companies to try and get over.

Look, we knew there was going to be a fallout because advertisers take a cautious approach to risky shows. We've been through it before. Our competitors have been through it. If the show performs, we find that people get comfortable and advertisers come back.

Many media companies have already either stayed too long on the sidelines or bungled their online efforts. Portals give them the perfect opportunity to play catch-up. These sites bring programming expertise to the table, while big media companies bring off-line promotions, advertising relationships, attractive content, and deep pockets.

Many people use the newspaper but don't read it. A lot of people are as engaged with the advertising material as they are with the editorial content.

Many retailers use their television advertising to entertain consumers as a way of engaging them but it doesn't appear that it is translating into influence to shop as far as shoppers are concerned. Based on the consumer's choice of media of influence, it seems that consumers want information and direction. Engaging commercials on TV appear not to have impact on the cognitive domain called purchasing.

Scott's contributions to America's newspapers go far beyond leading the advertising and research teams in San Diego.

Search engines are dependent on income from advertising, and for this you need partners and marketing agencies. They are in Dubai. On the other side, the Arabic user market is in Saudi Arabia.

Ray Ozzie

Seamlessness is key to the live strategy. There's a significant opportunity for revenue growth through advertising as it pertains to software as a service.

Ray Ozzie

Seamlessness is key to the live strategy, ... There's a significant opportunity for revenue growth through advertising as it pertains to software as a service.