David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
men thinking ideas
The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.
ideas conscious process
Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.
art drinking ideas
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.
ideas obsolete headlines
I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.
ideas technique helping
If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
winning ideas fame
You will never win fame and fortune unless you invent big ideas.
ideas advertising-business bigs
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
night ideas doubt
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
night ideas marketing
Unless your campaign has a big idea, it will pass like a ship in the night.
senior men ideas
Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.
ideas simplest
The best idea is the simplest.
simple ideas bigs
Big ideas are usually simple ideas.
enemy merit disability
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
might advertising march
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.