David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
work writing thinking
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
political dishonesty kind
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
perfection excellence planning
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
long investment term
Every ad is an investment in the long-term image of a brand.
telling-the-truth fascinating
Tell the truth, but make the truth fascinating.
design excellence parks
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
funny sarcastic witty
The consumer isn't a moron; she is your wife.
senior men ideas
Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.
fun winning play
Play to win, but enjoy the fun.
beer cake differences
There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.
marketing advertising economy
The more informative your advertising, the more persuasive it will be.
moving army advertising
You aren’t advertising to a standing army; you are advertising to a moving parade.
dog agency creative
To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"
ideas simplest
The best idea is the simplest.