Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Leadership is a choice. It's not a rank, it's a choice. I know many people who are at the top of their organization who have authority. We have to do what they say because they have authority over us. But they're not leaders. We wouldn't follow them. They may be at the top of the company but they're not leaders.
Time and energy. Those are the most valuable sacrifices leaders can make.
I try to find, celebrate and teach leaders how to build platforms that will inspire others.
Great leaders see money as fuel, not a destination.
Customers will never love a company until its employees love it first.
A good leader takes care of those in their charge. A bad leader takes charge of those in their care.
Though there are lessons that can be learned about becoming a great leader, most exist inherently in the bellies of those who lead.
Like a good parent can't also be his child's best friend, a leader with authority requires some separation from subordinates.
Great leaders state out loud what they intend to do and in doing so, they get things done.
Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like - or so he thought. Patton believed a leader should look and act tough, so he cultivated his image and his personality to match his philosophy.
The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye.
I never imagined working with CEOs, congressmen or the military, yet I make regular visits to the Pentagon, stop by the Capitol now and then and sit down with leaders of all kinds of companies.
Leaders, whatever the size of their organizations, are those willing to put the interests of other people before their own.
We all have the luxury of looking out for ourselves. Leaders also have the honor of looking out for others.