Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
All the perks, all the benefits and advantages you may get for the rank or position you hold, they aren’t meant for you. They are meant for the role you fill. And when you leave your role, which eventually you will, they will give the ceramic cup to the person who replaces you. Because you only ever deserved a Styrofoam cup.
Great leaders and great organizations are good at seeing what most of us can’t see. They are good at giving us things we would never think of asking for.
The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when.
The Democrats' response throughout the healthcare debate? Give the people more statistics.
There is a difference between giving directions and giving direction.
Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft.
Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow.
In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others.
Sometimes we give too much too soon. Sometimes we hold back for too long. This is our beautiful dance. Our imperfect dance. This is the dance that makes us human.
A why has to be for others. It's something you give to the world. It's the reason your friends love you because this is the thing that you give them and it fulfills them. This is the reason your clients love you or your fans love you because you give them something. It's something to offer, that's what the why is.
If we inspire people, they will give us more than we asked for. If we manipulate them, they will give us exactly what we paid for
We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.
It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.
Don't give to get. Give to inspire others to give.