Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
All organizations start with WHY, but only the great ones keep their WHY clear year after year.
Greatness starts with a clear vision of the future.
We must be clear about where we’re going if we want anyone to help us get there.
When we have a clear sense of our destination, we can be flexible in the route we take to reach it.
I'm very prescriptive about who I work with. I'm very clear about what I believe. If they believe what I believe I will work with them. If they say things like, "Convince me we should do this." I walk away.
The U.S. Constitution protects our privacy from the prying eyes of government. It does not, however, protect us from the prying eyes of companies and corporations.
It is better to disappoint people with the truth than to appease them with a lie.
The hardest part is starting. Once you get that out of the way, you'll find the rest of the journey much easier.
Listening is active. At its most basic level, it's about focus, paying attention.
Whether individuals or organisations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves.
If no one ever broke the rules, then we'd never advance.
I use Apple because they're easy to understand and everybody gets it.
Some would argue that you're as successful as the company you keep. Certainly there is a connection between our friends and who we are.
There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details.