Paul Dergarabedian
Paul Dergarabedian
good people
When a good movie strikes, people go to the theatres.
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Especially the younger people (who) are used to, 'I can plug in my video game and play it now,' 'I can download music and hear it now,' 'I can take my iPod with me and listen to it wherever and whenever I want.' Going to the movies requires that you're on a time frame and in a location that's dictated by someone else.
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People are very selective right now about how they are choosing to spend their discretionary income.
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At some point, there will have to be some kind of ticket-price adjustment just to get people back into theaters.
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I think people need a really strong reason to go to the movies and to pay the 10 bucks per person and to go out of the house and take that leap of faith, and 'March of the Penguins' certainly was unique and made it worthwhile to go out to the movie theater.
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To have such a strong Thanksgiving and the second-best ever business in what has overall been a down year is pretty impressive. Thank goodness for Harry Potter . It has reinvigorated a lot of people to go to the movies.
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It's becoming more challenging to get people in the theater. When word out of mouth on a movie is not strong, that hurts. But the summer of 2006 is looking good. Hopefully Hollywood will be back on track.
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It's a sensitivity issue -- it's sort of in the eye of the beholder in terms of how closely someone might associate this movie with the real-life events in the wake of Hurricane Katrina. They'll put it out there, people will be able to decide whether it's something they want to see, it'll have its run and that'll be that.
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I still believe that the summer's about seeing the big blockbusters on the big screen, and hopefully people will feel that way this year, as opposed to how they felt last year, which was pretty disgruntled.
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We're getting to the point where people only want to go out to see movies that are as big as the screen. They want to see 'event movies' like 'Kong.' The rest they'll wait for.
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The younger male audience, if you ask 10 of them if they'd rather go to the movies or play a video game, a lot of them are going to say they'd rather play a video game. Hollywood cannot release mediocre movies and expect people to line up in record numbers when consumers have so many options for their entertainment.
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Audiences today are kind of jaded. The younger audience, teenagers, are looking for edgy comedy. People love animals, but that doesn't guarantee they're going to line up around the block to see a movie about animals.
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The movies didn't inspire people as much as they did last year. People are being more careful about how they spend their discretionary income with gas at $3 a gallon.
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This is a buzz type of movie. Like 'Wedding Crashers,' it's one of those that just begs for repeat viewings and for people to tell their friends about it. It's sufficiently outrageous to get people talking it up and to continue to bring in an audience.