Paul Dergarabedian
Paul Dergarabedian
campaign marketing numbers produce strong
The very strong marketing campaign will produce some strong numbers this weekend.
apply audiences lose mainstream marketing rules smart
Audiences want something smart and intelligent, but the rules of marketing still apply ... if it's too esoteric, you may lose the mainstream audience,
audiences cause control goes machine marketing movies posters suddenly trailer wind
Anything that goes out of control with the marketing machine of a movie can cause a problem. The way audiences often get wind of it is when there's a trailer or posters in theaters, and suddenly the movies are gone.
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It gave people a way to discover these movies rather than the traditional marketing that is thrown their way. Hey, whatever gets 'em in the theater, I'm sure the studio doesn't mind.
became believe budget concept fascinated filmmakers great huge instantly marketing matter studios
It had a huge impact. It was really a film that everyone became instantly fascinated by and it emboldened filmmakers and studios to believe that if you had the right concept and a great marketing campaign, it did not matter what the budget of the movie was.
against bad coming dent fault hard knew marketing reviews time
I don't think you can fault the marketing because everyone knew the movie was coming out. But when time and bad reviews conspire against you, it's hard to make a dent in the marketplace.
opposed pale surprised typical weekend year
In all fairness, this was more of a typical late-October weekend, as opposed to a year ago, when 'The Grudge' surprised everyone and made this weekend look pale by comparison.
fall final heading holiday ironic positive sets somewhat strong summers tone weekend worst
It's somewhat ironic in the final weekend of one of the worst summers ever that we have a strong showing. Hopefully, this sets a positive tone heading into the fall and holiday season.
associated attention becomes bigger brings delay higher major movement perceived potential problems profile
The bigger the star, the higher profile anything associated with that movie becomes. Because they have major actors in them, any movement or delay becomes exaggerated. It brings attention to any potential or perceived problems the movie may have.
wound
Nothing salves the wound of controversy like money.
august box fairly weekend
It was a fairly unremarkable weekend at the box office. August usually is a slowdown month.
last night
It's night and day from where we were last year.
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The fall season is starting in a terrific fashion. I'm cautiously saying that we're back on track. Audiences are just finding that the studios have a lot to offer right now.
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The fall season is starting in a terrific fashion.