Paul Dergarabedian
Paul Dergarabedian
campaign marketing numbers produce strong
The very strong marketing campaign will produce some strong numbers this weekend.
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I don't think you can fault the marketing because everyone knew the movie was coming out. But when time and bad reviews conspire against you, it's hard to make a dent in the marketplace.
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Anything that goes out of control with the marketing machine of a movie can cause a problem. The way audiences often get wind of it is when there's a trailer or posters in theaters, and suddenly the movies are gone.
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Audiences want something smart and intelligent, but the rules of marketing still apply ... if it's too esoteric, you may lose the mainstream audience,
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It gave people a way to discover these movies rather than the traditional marketing that is thrown their way. Hey, whatever gets 'em in the theater, I'm sure the studio doesn't mind.
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It had a huge impact. It was really a film that everyone became instantly fascinated by and it emboldened filmmakers and studios to believe that if you had the right concept and a great marketing campaign, it did not matter what the budget of the movie was.
good people
When a good movie strikes, people go to the theatres.
final known measure opening sequels studios
The studios are hedging bets. They have a known commodity. Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
final known measure opening sequels studios
The studios are hedging bets. They have a known commodity, ... Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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Especially the younger people (who) are used to, 'I can plug in my video game and play it now,' 'I can download music and hear it now,' 'I can take my iPod with me and listen to it wherever and whenever I want.' Going to the movies requires that you're on a time frame and in a location that's dictated by someone else.
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There's sort of a box-office boom right now, which is good news heading into summer.
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There's something cinematic about sports movies, ... They're easy to pitch. You always have a winner, usually an underdog, and a loser. You don't need a lot of special effects.
bang buck films plenty producers
Producers can get plenty of bang for their buck with films like this.
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People are very selective right now about how they are choosing to spend their discretionary income.