Marshall Cohen
Marshall Cohen
adult apparel buying came dressing exploring father finally found generation grooming image men owned reaching sales saw seeing shift suit teens towards unexpected wore younger
The surge in men's apparel sales came from some of the most unexpected places, such as young men buying a suit. Teens and young adult men have finally 'discovered the suit.' When exploring that further, NPD found that young men never owned a suit, never wore a suit and never saw their father in a suit - yet, they have migrated towards dressing up to be 'cool.' We are seeing a shift in the younger generation reaching their image through grooming and dressing up.
challenge creating lead survive towards
There are a lot of things that lead towards creating a more harmonious environment. Now the challenge is, can they survive in this new market?
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The fashion wardrobe for teens and young adults today is focused on trendy shoes. Footwear is the signature piece, especially in the urban markets, that these consumers are using to express who they are.
block consumer embraced fashion growth target wants
The consumer has already embraced Target as a fashion resource. Target's growth now is getting that higher-fashion consumer, the one who wants to be the first on the block with a trend.
bad worried
I'm not worried about the ones that get a bad start. I would be worried about the ones that get a bad finish.
benefits buying chains home mass reaping
It's really about back to basics, buying at chains like Home Depot and Lowe's. The mass merchants are reaping the benefits in a big way because it's one-stop shopping.
became change designers few media recently runway saw shows start
We saw the runway shows start to change as recently as a few years ago. First, designers became avant-garde and did things that were really out there to try to get the media to cover.
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Women are more willing to pay more for a product, they are more brand conscious, but less brand loyal. And who are you marketing a bang-bang, shoot-shoot movie to? If the woman is choosing the theater and where to sit and what to watch on TV, well, you need to think about that.
boots easiest mess
Boots are the easiest (fashion accessory) to wear. They're the one thing you just can't mess up.
best buy home latest looking week
Best Buy is the new Home Depot. In the '90s, I went to Home Depot once a week looking for home improvements. Now I go to Best Buy every week looking for the latest gadgets.
begins december holiday manage second trying
This year, it is more about stores' trying to manage their business, their inventories and markdowns. They're also recognizing a second holiday season, which begins December 26.
core happened ignored infatuated retailers
What happened was the retailers got so infatuated with the young consumer, they ignored their core customer, who is the 35-plus customer.
black creates dramatic fashion purchases short
What creates fashion purchases is dramatic changes, black to white, short to long.
best coming definitely downloaded everybody few hot hours products race road
Everybody is coming with a road map. They have their circulars, downloaded coupons. It's definitely a race in the first few hours to get the hot products at the best price.