Marshall Cohen
Marshall Cohen
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The surge in men's apparel sales came from some of the most unexpected places, such as young men buying a suit. Teens and young adult men have finally 'discovered the suit.' When exploring that further, NPD found that young men never owned a suit, never wore a suit and never saw their father in a suit - yet, they have migrated towards dressing up to be 'cool.' We are seeing a shift in the younger generation reaching their image through grooming and dressing up.
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There are a lot of things that lead towards creating a more harmonious environment. Now the challenge is, can they survive in this new market?
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I've seen denim that doesn't get wet, clothes that change color based on exposure to sunlight, even clothes with sun protection built into it. These new-age type products are generally more expensive. The challenge for retailers also will be to get consumers to believe that they work.
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Boots are the easiest (fashion accessory) to wear. They're the one thing you just can't mess up.
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Best Buy is the new Home Depot. In the '90s, I went to Home Depot once a week looking for home improvements. Now I go to Best Buy every week looking for the latest gadgets.
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Teens and young men have finally 'discovered' the suit. We are seeing a shift in the younger generation reaching their image through grooming and dressing up.
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Everybody is coming with a road map. They have their circulars, downloaded coupons. It's definitely a race in the first few hours to get the hot products at the best price.
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Consumers traditionally barreled through and absorbed higher costs. But it's now no longer just their wallet that's being affected; their emotions are being affected.
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We saw the runway shows start to change as recently as a few years ago. First, designers became avant-garde and did things that were really out there to try to get the media to cover.
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You have to remember that low-income consumers really took a hit in 2005. A lot of them maxed out their credit cards at the beginning of the season and then got their winter energy bills. That probably left them with an absence of cash and discretionary spending later on.
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While Easter shopping is the window to spring, back-to-school is the doorway to fall and the holidays. So back-to-school shopping is a really important momentum builder.
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The 80s is about color, color, color. When business gets tough, retailers use color to entice the customer because that's the first thing that attracts the buyer.
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Trends come and go very rapidly. The problem is that they're not catching on for a longer period of time.
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Today's pregnant women are out and about, in the work force, in the gym - everywhere they were before they became maternity shoppers. They may be pregnant, but they are not sitting home and hiding.