Marshall Cohen
Marshall Cohen
fashion fit needed provides
Like Nike, Adidas also needed a better fashion fit and Reebok provides that.
agreeing clothing electronic kids last less negotiate outright willing
Last year, kids were willing to negotiate with their parents, agreeing to less clothing and outright shunning some things to get what they wanted in an electronic item.
buying consumers giving good helping holiday remembered retailers year
Holiday 2005 will be remembered as the year of giving to those in need. Retailers want consumers to feel good about buying and helping others.
based brands compelling customer formula grow identify produce profitable retailers together unique winning
Retailers need to identify a proprietary winning formula based upon their unique customer base. Ultimately, brands and retailers that grow together are compelling partnerships that produce the most profitable incomes.
december recognized retailers
Retailers have recognized that December has 31 days.
chase customer department dress given growth looking past retailers several stores women wrong youth
Retailers have been looking for growth for the past several years, but frankly, they've been looking in all the wrong places. Department stores had given up on this customer to chase after the youth market, and while 40 may be the new 20, these women want to dress differently.
absolutely companies discount margins nervous obviously profit protect retailers
Retailers aren't very nervous just yet. Obviously companies want to protect their profit margins and won't discount heavily if they don't absolutely have to.
brands critical data deal focus given great growth highly national phenomenal piece record retail shows track winner
There is a great deal of focus now on retail brands, and justifiably so given their phenomenal track record of growth recently. However, this data shows that while retail brands can be highly profitable, national brands are a critical piece of a winner retail formula.
lost share
It has lost some of its share power.
Can it be done? Yes. Has it been done? No.
benefits buying chains home mass reaping
It's really about back to basics, buying at chains like Home Depot and Lowe's. The mass merchants are reaping the benefits in a big way because it's one-stop shopping.
bad worried
I'm not worried about the ones that get a bad start. I would be worried about the ones that get a bad finish.
athlete earth edge help marketing people performing product seeing seem seen wearing
If people who are wearing this product seem to be performing better, we're going to be seeing marketing like you've never seen before. Anything that can help someone get an edge or perform better, an athlete will go to the end of the earth to get it.
becomes conforming cultural lifestyle longer lost minute norms
If you do it every season, it becomes expected. And the minute it becomes expected, it's no longer cultural or countercultural. This is about innovation, lifestyle and attitude. And if you are conforming to the norms of the industry, you have lost your personality and individuality.