Marshall Cohen
Marshall Cohen
add becomes benefit buying consumers fact item novelty third wear
When it becomes the third week, the novelty is going to wear off, but the consumers will still be buying one more item just because of the fact that they're going to be having ... more in their pocket. That one item is going to add up and it is going to benefit the retailer more than the consumer.
buying consumers expensive less maybe perfect signature year
Two years ago, consumers were buying expensive denim and a lot of pairs. This year they're buying that one - maybe two - signature perfect pair. And then they're complementing it with less expensive pairs.
cents extra gas maybe means prices week
When gas prices go up 5 cents a gallon, that's maybe an extra $10 a week out of consumers' pockets. But when they're going up 15 cents and more, it means $20 extra a week.
buy consumers finally love mark ownership realizing rent rest store success trade
Ownership it's not necessarily the mark of success anymore. Consumers are finally realizing that they don't have to buy and store it for the rest of their lives. They can rent it, love it and trade it in.
aggressive bargain further lots might
Bargain racks will still be there. They might be a little further back in the store, but they'll be there with a lot of signage and aggressive pricing. Everyone will still have lots of deals.
buy concerned exciting group jumps
This is the group that I'm most concerned about. There's nothing exciting here that jumps out at you and makes you want to buy it. Do I really need another striped sweater?
keeps trend
This is the trend that keeps on giving.
black earlier midnight nervous openings retailers usual
Are the midnight openings much earlier than usual for Black Friday? Yes, they are. Does this show that retailers are more nervous this year? Absolutely.
brand companies consumers frustrated recognized speak talk talking younger
Companies have recognized these consumers are frustrated with how come this brand doesn't talk to me. How come they don't speak my language? Why are they only talking to the younger generation?
expansion justify movement toward trying
This is about movement toward solidifying their base, trying to justify the expansion of the international sector.
consumer power sorts trying ways
They're trying to find all sorts of different ways to re-energize the consumer and the power of their brand.
blowing curtains last sheer
Last spring, it was about color; this year, it's about romance. Think about sheer curtains blowing in the wind.
build material model people talk
I think it's fact-finding at its best. We're able to show them essentially a model of what we're going to build in New Mexico. They can see how it's operated. They can see the way the material is handled. They can talk to employees. They can talk to people in the community.
deal driven marketing price product
I think the Adidas-Reebok deal is more product and marketing driven than it is price driven.