Marshall Cohen
Marshall Cohen
based believe built challenge change clothes color consumers exposure generally products protection retailers seen sun type
I've seen denim that doesn't get wet, clothes that change color based on exposure to sunlight, even clothes with sun protection built into it. These new-age type products are generally more expensive. The challenge for retailers also will be to get consumers to believe that they work.
consumers emotions higher longer wallet
Consumers traditionally barreled through and absorbed higher costs. But it's now no longer just their wallet that's being affected; their emotions are being affected.
absence beginning cards cash consumers credit energy hit later left remember season spending took winter
You have to remember that low-income consumers really took a hit in 2005. A lot of them maxed out their credit cards at the beginning of the season and then got their winter energy bills. That probably left them with an absence of cash and discretionary spending later on.
consumers earrings emotional good looking lost luxury products replace valuable
Consumers are looking to be able to feel good again. Many lost their valuable luxury products that have an emotional connection. You can't replace your grandmother's earrings but you can find something comparable.
add becomes benefit buying consumers fact item novelty third wear
When it becomes the third week, the novelty is going to wear off, but the consumers will still be buying one more item just because of the fact that they're going to be having ... more in their pocket. That one item is going to add up and it is going to benefit the retailer more than the consumer.
buying consumers expensive less maybe perfect signature year
Two years ago, consumers were buying expensive denim and a lot of pairs. This year they're buying that one - maybe two - signature perfect pair. And then they're complementing it with less expensive pairs.
buy consumers finally love mark ownership realizing rent rest store success trade
Ownership it's not necessarily the mark of success anymore. Consumers are finally realizing that they don't have to buy and store it for the rest of their lives. They can rent it, love it and trade it in.
brand companies consumers frustrated recognized speak talk talking younger
Companies have recognized these consumers are frustrated with how come this brand doesn't talk to me. How come they don't speak my language? Why are they only talking to the younger generation?
buying consumers giving good helping holiday remembered retailers year
Holiday 2005 will be remembered as the year of giving to those in need. Retailers want consumers to feel good about buying and helping others.
consumers express fashion focused footwear signature teens today trendy urban using wardrobe
The fashion wardrobe for teens and young adults today is focused on trendy shoes. Footwear is the signature piece, especially in the urban markets, that these consumers are using to express who they are.
boots easiest mess
Boots are the easiest (fashion accessory) to wear. They're the one thing you just can't mess up.
best buy home latest looking week
Best Buy is the new Home Depot. In the '90s, I went to Home Depot once a week looking for home improvements. Now I go to Best Buy every week looking for the latest gadgets.
adult apparel buying came dressing exploring father finally found generation grooming image men owned reaching sales saw seeing shift suit teens towards unexpected wore younger
The surge in men's apparel sales came from some of the most unexpected places, such as young men buying a suit. Teens and young adult men have finally 'discovered the suit.' When exploring that further, NPD found that young men never owned a suit, never wore a suit and never saw their father in a suit - yet, they have migrated towards dressing up to be 'cool.' We are seeing a shift in the younger generation reaching their image through grooming and dressing up.
dressing finally generation grooming image men reaching seeing shift teens younger
Teens and young men have finally 'discovered' the suit. We are seeing a shift in the younger generation reaching their image through grooming and dressing up.