Marshall Cohen
Marshall Cohen
ask discovered father owned saw suit wear wore
When you ask them about it, they will tell you they discovered the suit. They never wore a suit before, they never owned a suit and some of them never saw their father wear a suit.
buying craftsman home imagine martha mean products tool
Imagine going into Kmart and buying a Sears Craftsman tool set, or buying Kmart's Martha Stewart home products at Sears. To Kmart shoppers, Lands' End may not mean anything, but now it will.
begins december holiday manage second trying
This year, it is more about stores' trying to manage their business, their inventories and markdowns. They're also recognizing a second holiday season, which begins December 26.
core happened ignored infatuated retailers
What happened was the retailers got so infatuated with the young consumer, they ignored their core customer, who is the 35-plus customer.
black creates dramatic fashion purchases short
What creates fashion purchases is dramatic changes, black to white, short to long.
challenge creating lead survive towards
There are a lot of things that lead towards creating a more harmonious environment. Now the challenge is, can they survive in this new market?
kinds people products
There are all kinds of products out there that many people just don't know exist.
brand choosing less marketing pay sit theater watch willing woman women
Women are more willing to pay more for a product, they are more brand conscious, but less brand loyal. And who are you marketing a bang-bang, shoot-shoot movie to? If the woman is choosing the theater and where to sit and what to watch on TV, well, you need to think about that.
change concept next question retail
This will be a concept that will change the way we look at retail next year. There is no question about it.
brand
It's not so much that the brand as we know it is dead, but the way it's communicated has changed.
emerged fashion footwear item
Footwear is on fire. It has emerged as the new fashion item to buy.
catching consumer demand exciting fashion footwear industry
Footwear has more exciting fashion changes; the industry is just now catching up to consumer demand for new styles.
consumers earrings emotional good looking lost luxury products replace valuable
Consumers are looking to be able to feel good again. Many lost their valuable luxury products that have an emotional connection. You can't replace your grandmother's earrings but you can find something comparable.
acceptable line number stand
That makes you feel like you'll be in line forever. But if you can see the door, even if there are the same number of people, that makes it a lot more emotionally acceptable to stand there.