Marshall Cohen
Marshall Cohen
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They're trying to find all sorts of different ways to re-energize the consumer and the power of their brand.
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Consumers are looking to be able to feel good again. Many lost their valuable luxury products that have an emotional connection. You can't replace your grandmother's earrings but you can find something comparable.
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Teens and young men have finally 'discovered' the suit. We are seeing a shift in the younger generation reaching their image through grooming and dressing up.
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The less money they have, the less they'll spend in malls and teen stores like Hot Topic and Abercrombie & Fitch.
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If I bring it to you in your home, there's no real distraction, and I can get you to shop for an hour and a half. If you come in the store I'm lucky to get you to shop for 15 minutes.
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The challenge this year has been to promote or not to promote.
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The hurricane will have a far-reaching impact on the tourism business. And New Orleans is all about tourism. It's based on tourism. It will take at least six months before we see any signs of recovery on that front, if not more.
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The guy is so involved in the financial decision that (investment advertisements) need to be in the sports or business pages of a newspaper. And if I'm going to advertise (to men), maybe I'm better off doing a commercial during the Super Bowl than an advertisement in men's magazines.
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The typical 5 a.m. openings aren't good enough because every retailer does that on Black Friday. This has become a game of who can top this. Everyone wants to start first. It's very clear that the early bird catches the worm for consumers. So retailers are trying to catch the early consumer.
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You can't sit around and say it was the absolute hot item of the season because there wasn't enough of it around.