Heather Dougherty
Heather Dougherty
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Online retailers continue to re-create the offline world on the Internet. People come out to the stores the day after Christmas looking for bargains. Now a natural part of shopping is to first poke around online. Some shoppers might see bargains online and decide they don't have to fight the crowds in the malls.
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The consistently high level of satisfaction each year increases the future expectations for online sales. More consumers are taking advantage of the benefits of e-commerce to avoid holiday crowds and purchase competitively priced gifts. Many of the free shipping promotions help level the playing field among the sales channels, which elevates satisfaction amongst online shoppers.
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It's something that consumers expect. You can easily compare prices and find the best prices online and make the holiday budget stretch a little bit further.
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E-commerce is gaining ground amongst consumers during the holiday season due to its convenience, product selection and lower prices.
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The issue of shipping has been a difficult one for a lot of retailers. It could be one of the issues from this year that we see companies struggling with how to change in 2006.
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Cyber Monday brought a surge of traffic to many online retailers as shoppers returned to work following the holiday weekend ready to tackle their holiday gift lists.
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Electronics demand was driven by a lot of aggressive pricing.
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Traffic to tax Web sites experienced substantial growth during the first week in February, suggesting that people who use online tax resources don't wait until the last minute to tackle their taxes.
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Computer hardware and consumer electronics had a stellar season with the price reductions.
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People bought more than last year. You see the categories not changing very much from years past. We all expected a heavy gadget-type of Christmas.
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A retailer can stand out by offering that kind of depth of information and making (Internet shopping) an enjoyable experience, particularly now because you do have so many more people on broadband.
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Apparel sales are mirroring the spending habits of consumers in the offline world more and more.
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Apparel remains one of the more dominant product categories during the holiday season, mirroring offline holiday retail behavior.
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Apparel and consumer electronics are consistently among the most popular gifts purchased during the holidays, resulting in the largest share of online revenue.