Heather Dougherty
Heather Dougherty
apparel brands items looks online retail return throughout year
They know the brands they are going to find and they know that they will usually be able to return items if they need to. In a sense, online retail now looks more like traditional retail, where apparel has long been a mainstay throughout the year and especially during the holidays.
against failed market themselves using
They failed to differentiate themselves in this market - going up against Smarterkids.com that is using customization,
delivery people trust
People trust that their on-time delivery is going to happen.
bought categories changing expected heavy last people
People bought more than last year. You see the categories not changing very much from years past. We all expected a heavy gadget-type of Christmas.
lines toys
The lines are really blurring between toys and gadgets.
advantage among amongst avoid benefits consumers crowds elevates field free future help high holiday increases level online playing promotions purchase sales shipping taking year
The consistently high level of satisfaction each year increases the future expectations for online sales. More consumers are taking advantage of the benefits of e-commerce to avoid holiday crowds and purchase competitively priced gifts. Many of the free shipping promotions help level the playing field among the sales channels, which elevates satisfaction amongst online shoppers.