Heather Dougherty
Heather Dougherty
advertising brands controlled environment far few glam good hesitant luxury market might obviously offering online stronger test time
I think it's a very good time for this, ... The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then, and who still might be hesitant about it, and offering them a very controlled environment to test the waters.
wants
If someone wants to play catch-up fast, that's the way to go.
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While many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability.
categories consumers dollars growth holiday internet remain revenue saw several shifting start
We remain enthusiastic about the start of this holiday season, as several categories saw substantial revenue increases. The growth in 2004 holiday revenue suggests that consumers are shifting more dollars to the Internet this season.
bringing certainly definitely far format online popularity products promote relevant talk using
Using the talk show format to promote products is far more contextually relevant for Amazon. It definitely makes sense. Certainly the popularity of that (format) offline, bringing that online could bode well.
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Most consumers know what sizes they wear. They no longer need to have the tactile experience that once made consumers cautious about buying apparel online.
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Toys and video games were not as fortunate this year, with a lack of the must-have toy to drive sales. Moreover, the line between product categories are blurring with the introduction of more hybrid devices that can be considered consumer electronics or computer hardware.
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Toys and video games were not as fortunate this year, with a lack of must-have toys to drive sales.
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The fact that apparel was one of the more dominant product categories shows that consumers have a high comfort level with buying online.
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It was a huge gadget Christmas this year and those products are perfect for comparison shopping online.
depth enjoyable information offering people stand
A retailer can stand out by offering that kind of depth of information and making (Internet shopping) an enjoyable experience, particularly now because you do have so many more people on broadband.
apparel consumers habits sales spending
Apparel sales are mirroring the spending habits of consumers in the offline world more and more.
apparel behavior categories dominant holiday product remains retail
Apparel remains one of the more dominant product categories during the holiday season, mirroring offline holiday retail behavior.
among apparel consumer gifts largest online popular purchased resulting share
Apparel and consumer electronics are consistently among the most popular gifts purchased during the holidays, resulting in the largest share of online revenue.